Spearheading & Leading AI Innovation

How I help organizations innovate

Innovation Audit & Assessment

"You can't improve what you don't measure, but first, you need to know what to measure."

I start by understanding where you really stand. Through comprehensive innovation audits, I assess your current capabilities, identify hidden bottlenecks, and uncover opportunities you might be missing. This isn't about judgment, it's about creating an honest baseline that becomes your launchpad for transformation.

My assessment frameworks examine everything from leadership commitment to resource allocation, helping you see your innovation landscape with fresh eyes.

Cultural Transformation

"Innovation is 20% process and 80% people believing it's possible."

Culture change is where most innovation initiatives stumble. The most difficult of innovation is to leave the old behind. Drawing from my Vodafone years of aligning diverse international teams, I help organizations build cultures where experimentation is celebrated, failure becomes learning, and creative thinking is everyone's responsibility.

I work with your leaders to model innovation behaviors and create psychological safety where bold ideas can emerge and flourish.

Innovation Pipeline Development

"Great ideas are everywhere, great innovation systems are rare."

Random brainstorming sessions don't create sustainable innovation. You need a systematic pipeline that consistently moves promising concepts from initial spark to market reality. I help you build innovation funnels that capture ideas, evaluate potential, and accelerate the best opportunities with disciplined resource allocation.

My pipeline frameworks ensure you're not just generating ideas, but converting them into competitive advantages.

Cross-Functional Team Building

"Innovation happens at the intersection of different perspectives."

The most powerful innovations emerge when diverse minds collaborate effectively. Having orchestrated complex international projects, I understand how to break down silos and create cross-functional teams that actually function.

I help you identify the right mix of skills, establish clear collaboration protocols, and build teams that thrive on creative tension rather than destructive conflict.

Innovation Metrics & KPIs

"What gets measured gets innovated."

Innovation without measurement is just expensive experimentation. I help you develop metrics that matter, KPIs that track not just outputs but outcomes, not just activity but impact. My measurement frameworks balance leading and lagging indicators, giving you early signals while tracking long-term value creation.

You'll know not just how much you're innovating, but how well it's working.

Change Management for Innovation Adoption

"The best innovation is worthless if people don't embrace it."

Even brilliant innovations fail if organizations can't adopt them effectively. My change management approach, refined through years of complex transformation projects, ensures your innovations actually take root. I help you navigate resistance, communicate value, and create adoption pathways that stick.

Innovation adoption becomes smooth, sustainable, and scalable.

The Straightable difference

My innovation management approach isn't theoretical, it's battle-tested across industries and refined through real-world challenges. I bring the strategic thinking of global corporate experience with the agility and creativity of entrepreneurial and startup like settings.

Most importantly, I believe in your organization's creative potential. My role isn't to innovate for you, it's to build your innovation engine so you can create breakthrough value consistently, confidently, and authentically.

Ready to transform your organization's innovation capability from occasional accident to systematic advantage?.

Turning innovation from accident to advantage

Innovation doesn't just happen, it needs the right people, environment, processes, and mindset to thrive. Having spent years navigating innovation challenges across industries from steel manufacturing to banking, I've learned that successful innovation requires both strategic vision and practical frameworks.

My approach to innovation management is built on one core belief: every organization has untapped creative potential. My job is to help you unlock it. Therefore I use the FORTH Innovation methodology It is a structured and practical approach for developing new products, services, experiences or business models, especially in uncertain or early-stage innovation contexts. It stands for Full Steam Ahead, Observe & Learn, Raise Ideas, Test Ideas, and Homecoming, a five-step journey from fuzzy ideas to validated concepts including business cases.